AAPM&R - Marketing

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PM&R Marketing Tools

AAPM&R offers a variety of products and services that can assist you in talking about physical medicine and rehabilitation with patients, medical professionals, and industry representatives.

Areas marked with the graphic indicate materials for AAPM&R member use only.

AAPM&R has articles on a variety of subjects that can assist you in talking about PM&R with patients, medical professionals, and industry representatives.

Consumers/Public Directed to a non-medical (public) audience.

Brochures	Patient Education Brochures For current and prospective patients.

Slide Presentations	Understanding PM&R: The Role of PM&R in Providing Quality Healthcare Introduces the specialty to a non-medical audience. What You Should Know About Stroke and Stroke Rehabilitation General overview of symptoms and causes of stroke. Illustrates the PM&R approach to care and treatment. Understanding and Treating Your Low Back Pain Focus on the PM&R physician's approach to low back pain care and treatment, and history and causes of low back pain.
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Community and Media Outreach	Media Interviewing Tips (PDF Download) Sample Press Releases Community Outreach Kit Provide Members with Marketing Ideas Academy Elevator Speech Medical Practice Web Sites from Medem Posters Excellent for hanging in offices, waiting rooms, examination rooms, and reception areas.
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Referring Professionals Directed to key professionals referring patients for PM&R care – primary care physicians, specialists, and allied health specialists.

Brochures	Professional Education Brochures Promotes PM&R physicians and their value.

Referral Marketing Kit	Physician Biography Template (Word Doc) Referral Marketing Kit Includes tools and resources designed to help enhance and strengthen your referral base. Contains tips on building and maintaining referrals and sample letters and documents for use in your own practice.

Slide Presentations	Understanding The Role of PM&R: Partners in Quality Health Care Provides a general overview of the specialty PM&R Approach to Stroke Rehabilitation Overview of PM&R plus illustration of the value of PM&R physicians' approach to stroke rehabilitation. PM&R Approach to Low Back Pain The PM&R approach to low back pain care and treatment. PM&R Approach to Mild Traumatic Brain Injury Includes a general overview of definitions and incidences of mild traumatic brain injury (MBTI) and illustrates the PM&R approach to care and treatment.
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Managed Care Directed to managed care organization executives.

Brochures	Professional Education Brochures Promote PM&R physicians and their value with an emphasis on PM&R in a managed care environment.

Slide presentation	Understanding PM&R: The Role of PM&R in Managed Care Provides a general overview of the specialty.
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Other Resources	Academy Logo Lapel Pins Proudly identify with your specialty by wearing an AAPM&R logo lapel pin.
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Order form	AAPM&R Order Form Note: This document is in "pdf" Adobe Acrobat format, which can be viewed with Adobe Acrobat Reader software. Reader allows you to view, navigate, and print PDF files across all major computing platforms. To download a free copy of Reader, connect to the Adobe Acrobat site.
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The resources listed above are only a sampling of the materials available to Academy members. Becoming an AAPM&R member offers many benefits that can help build and maintain a successful practice.

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PM&R Marketing Tools

Consumers/Public

Referring Professionals

Managed Care