PM&R Marketing Tools
AAPM&R offers a variety of products and services that can assist you in
talking about physical medicine and rehabilitation with patients, medical
professionals, and industry representatives.
Areas marked with the
graphic
indicate materials for AAPM&R member
use only.
AAPM&R has
articles on a variety of subjects that can assist you in
talking about PM&R with patients, medical
professionals, and industry representatives.
Member-to-Member Marketing Advice
Profiles in Practice Marketing: Member Profiles
Stuart Weinstein, MD
Stuart Weinstein, MD, is located in Seattle and has been in practice for 24 years. His focus is outpatient musculoskeletal physiatry with an emphasis on the spine. Dr. Weinstein also serves as the editor-in-chief of PM&R, the Academy’s official scientific journal. ...read more Michael K. Schaufele, MD
Michael K. Schaufele, MD, is assistant professor in the department of
orthopedics and the department of rehabilitation medicine at Emory
University School of Medicine. He provides interventional spine care. ...read more Lawrence W. Frank, MD
Lawrence W. Frank, MD, recently left a large neurosurgery group after 10
years to start a solo practice in the Chicago suburbs. He
practices outpatient musculoskeletal medicine with an
emphasis on interventional spine, electromyography (EMG),
and sports medicine. ...read more -
Steve R. Geiringer, MD
Steve R. Geiringer, MD, is in private practice
in the Detroit area where he works three days a week helping injured auto
industry workers return to work. He spends another day each week in auto
assembly plants. ...read more
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Michael Geraci, MD
Michael C. Geraci, Jr., MD, PT, of Buffalo, New York, is in a spine and
sports medicine musculoskeletal practice. His practice started out with
spine and moved into sports medicine. ...read more
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Bradly Goodman, MD
Bradly Goodman, MD, of Birmingham, Alabama, is
a PM&R physician subspecializing in spinal intervention whose practice runs
the gamut of PM&R. He is in a group practice that includes three orthopedic
surgeons, another PM&R physician, a physical therapy department, three
fellows, and an MRI suite.
...read more
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Reuben Sloan, MD
Reuben Sloan, MD, of Atlanta, Georgia, was the
first PM&R physician hired by a large orthopedic group, Resurgens
Orthopaedics, with 19 offices. He subspecializes exclusively in
musculoskeletal and interventional spine work and electrodiagnostics.
...read more
Purple PM&R Lapel Pins:
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Directed to a non-medical
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Slide Presentations
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Community and Media
Outreach |
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Directed to key professionals referring patients for PM&R care – primary
care physicians, specialists, and allied health specialists.
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Brochures |
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Referral Marketing Kit |
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Physician Biography Template (Word Doc)
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Referral Marketing Kit
Includes tools and resources designed to help enhance and
strengthen your referral base. Contains tips on building and
maintaining referrals and sample letters and documents for use in
your own practice.
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Slide Presentations |
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Directed to managed care
organization executives.
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The resources listed above are only a sampling of the materials available
to Academy members. Becoming an AAPM&R member offers many benefits that can help build and
maintain a successful practice.
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