PM&R Marketing Articles

AAPM&R has articles on a variety of subjects that can assist you in talking about PM&R with patients, medical professionals, and industry representatives.  

Areas marked with the  graphic are for AAPM&R member use only.

• PM&R Marketing Tools
  AAPM&R offers a variety of products and services that can assist you in talking about physical medicine and rehabilitation with patients, medical professionals, and industry representatives. (April 2008)

• Academy’s Top Selling Awareness Brochure Updated and Redesigned

• Academy Elevator Speech

• Promoting PM&R: Telling the Public About Physiatry

• A Fresh Look at Carve-Out Opportunities
  Managed care carve-out benefits have not flourished as expected due to slower than expected managed care penetration and state regulation among other reasons. Despite this trend, some PM&R carve-out opportunities may still be worth considering.

• What to Look for When Choosing an MCO as Business Partner 
  How do you choose an MCO? Important issues physiatrists should consider include network composition, referral policies, and MCO payment models and business practices.

• PM&R Field Primed for Disease Management
  Disease management is a growing trend in managed care that presents attractive opportunities for PM&R physicians. PM&R physicians’ skills and strengths are well suited for this system of coordinated, comprehensive care.

• The Evolution of Managed Care 
  Since it first emerged in the 1980s, managed care has evolved into a system that now provides several beneficial opportunities for PM&R physicians. 

• Awakening Interest in PM&R: Educating Public May Lead to Broader
  Patient Base

• Awakening Interest in PM&R: Marketing to MCOs, PCPs and
  Other Specialists

• Curbing Financial Risk in the PM&R Arena
  ... "As payment mechanisms in the form of withholds, fixed rates per case, and capitation make their way into the physical medicine and rehabilitation (PM&R) arena, it is essential that PM&R physicians learn how to curb that risk when negotiating such contracts."

The resources listed above are only a sampling of the materials available to Academy members. Becoming an AAPM&R member offers many benefits that can help build and maintain a successful practice.

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