Consumer/Public Marketing Resources

These resources are directed to a non-medical (public) audience. 

Areas marked with the  graphic indicate materials for AAPM&R
member use only.

• Read articles of interest

Brochures

• Patient Education Brochures
  For current and prospective patients.

Slide Presentations

• Understanding PM&R: The Role of PM&R in Providing Quality Healthcare
  Introduces the specialty to a non-medical audience.
   
• What You Should Know About Stroke and Stroke Rehabilitation
  General overview of symptoms and causes of stroke. Illustrates the PM&R approach to care and treatment.
   
• Understanding and Treating Your Low Back Pain
  Focus on the PM&R physician's approach to low back pain care and treatment, and history and causes of low back pain. Case studies can be easily adapted to reflect your practice.

Other Materials

• Sample Press Releases

• Suggestions for Community Outreach Activities

• Academy Elevator Speech