Referring Professionals Marketing Resources

These resources are directed to key professionals referring patients for PM&R care – primary care physicians, specialists, and allied health specialists.

Areas marked with the graphic indicate AAPM&R member use only.

• Read Articles of interest

Brochures

• Professional Education Brochures

Referral Marketing Kit

• Referral Marketing Kit
  The Referral Marketing Kit includes tools and resources designed to help you enhance and strengthen your referral base. The kit contains tips on building and maintaining referrals and sample letters and documents that you can use in your own practice.

Slide Presentations

• PM&R Approach to Mild Traumatic Brain Injury
  The latest in a series of presentation kits developed by the Academy to assist members in educating professional audiences. This resource includes a general overview of definitions and incidences of mild traumatic brain injury (MBTI) and illustrates the PM&R approach to care and treatment.

• Understanding PM&R: Partners in Quality Health Care
  Provided as an educational service to assist physiatrists, particularly members of the American Academy of Physical Medicine and Rehabilitation, in marketing their services to primary care physicians and other referral sources.

• PM&R Approach to Stroke Rehabilitation
  Overview of PM&R plus illustration of the value of PM&R physicians' approach to stroke rehabilitation. Case studies can be easily adapted to reflect your practice.

• PM&R Approach to Low Back Pain
  The PM&R approach to low back pain care and treatment.